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A video and voice social app for overseas markets, a bit like Clubhouse. I ran content growth from a cold start, before the app was even finished.
Results
- #1 on the App Store free charts across Europe in April 2022, including the UK, Italy and Germany.
- Beat the seed-user target at a few cents per user.
What I did
- Ran poster ads on TikTok before the app was finished, to test demand and collect emails.
- Shipped 6–7 new videos a day to find directions that scale cheaply and bring good users.
- Partnered with on-brand TikTokers on custom content for cheap, high-quality users.
What I learned
- The best creative was real chat footage, not an explanation of what the app can do.
- Test demand before you build everything. A poster and an email field told us what mattered.